As Cumulus Considers Dropping Rush Limbaugh, MoveOn Members Urge Cumulus CEO Lew Dickey to Think of Advertiser Losses
On Sunday, July 28th, POLITICO reported that Cumulus Radio is planning on dropping Rush Limbaugh and Sean Hannity from their radio stations at the end of the year.
The announcement comes as a potentially huge victory for MoveOn.org members and advocates from the #StopRush effort who launched hundreds of campaigns aimed at Cumulus Radio, Clear Channel and Premiere Networks, local radio stations that play Limbaugh’s show, and dozens of advertisers in the last year, after the radio host called Sandra Fluke, a Georgetown law student, a “slut” when she testified before Congress for expanded women’s health coverage. Many of the campaigns encouraged advertisers, including companies like Subway, ProFlowers and Hy-Vee stores, to pull their ads from Limbaugh’s show. Since the campaigns began, over 2,600 advertisers have reportedly refused to run ads during Limbaugh’s show.
In the last few days, MoveOn members have also increased pressure on Cumulus Radio CEO Lew Dickey by organizing over 32,000 people to urge Dickey not to renew Limbaugh’s contract.
Cumulus Media carries Rush Limbaugh on over 40 stations in most of the major cities in the United States. Back in May, Dickey reported that the backlash from Limbaugh’s remarks, and the subsequent advertising boycotts, had cost Cumulus stations millions of dollars in revenue. Dickey stated that the company…had, “been challenged… due to some of the issues that happened a year ago.”